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The processing of Personal Data

To be able to access and navigate the site does not require any registration: all product data sheets are freely available, as well as the ability to place products in the shopping cart to simulate a purchase. Instead, you must insert your data in the moment in which you decide to purchase. In this case, you will be prompted to enter the information necessary for the execution of the order. Inside the registration form you will also be asked if you want to be periodically informed about our promotions (newsletter subscription).

All data entered can be modified by you at any time, by clicking on "my Account" and signing in to your Personal Area.

All of your data are subject to compliance with the law on "Protection of persons and other subjects regarding the processing of personal data" (D. lgs. 30.6.2003 n. 196), known as the privacy act.

The personal data are processed within the normal activity of our company, for:

  • purposes strictly connected and instrumental to management of relations with the sender (internal statistics, feedback to the liking, acquisitions preliminary information aimed at the conclusion of a contract or the provision of a service, etc)
  • purposes related to obligations provided for by the laws in force
  • if expressly permitted in the registration form, for promotional purposes or for sending by e-mail of editorial material

the person concerned has expressly and free of rights referred to in art. 13 of the D. lgs. 30.6.2003 n. 196, that is:

  • ask for confirmation of the existence at the headquarters of the 4 Bike Loveres in Via Fiorentina 59/61 - Arezzo of their personal data
  • to know their origin, logic and purpose of their treatment
  • to obtain the updating, rectification and integration
  • to request the cancellation, transformation into anonymous form or blocking in case of unlawful processing
  • to oppose their processing for legitimate reasons or in case of use of data for sending advertising material, commercial information, searches of market, direct selling and interactive commercial communication, without prejudice to the obtaining of the cancellation of the personal data is subject to sending a written communication sent to the email address

Right to deletion of personal data - GDPR

In general, we expect to retain your personal information for a period of three years from the last date of our contact with you or where to subscribe to with us on a contractual agreement. We do not retain any payment information you provide to us to pay for an order.

Please note that in some cases we may retain your data longer, for example, where was in progress the processing of a complaint, or where we believe in good faith that the law or the relevant legislation we are reasonably held or committed to store your data or where we have a legitimate interest in storing your data, this is a legitimate interest not being in conflict with your rights and your freedom.

The following table shows which rights you have with regard to the processing of your personal data:

The right of access

You have a right to ask for a copy of the personal data we hold on you.

Right of reply

You have the right to request the correction of personal data that are inaccurate that we hold on you.

The right of cancellation

You have a right to ask us to delete your personal data where:

  • 1. your personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed by us;
  • 2. you withdraw Your consent and there is no other legal basis that would allow us to treat your personal data;
  • 3. you resist to the treatment and there is no legitimate reason prevailing for the treatment;
  • 4. your data have been processed in a way unlawful; or
  • 5. your data should be deleted in order to fulfil a legal obligation.

We could not satisfy a request where we need your personal data to comply with a legal obligation, or in the context of judicial proceedings or the exercise of the right to freedom of expression and information.

Right to restriction of processing

You have a right to ask us to limit the processing of your personal data in the following cases:

  • (1) if contested the accuracy of your personal data;
  • (2) if the processing is unlawful and you do not want that we delete your personal data;
  • (3) if we don't need more of your personal data for the purposes of the processing, but you ask about the data in relation to a legal action; or
  • (4) if you are opposed to the processing of your personal data by us pending verification that our legitimate business interests prevail or not on your interests, rights and freedoms, or in relation to legal proceedings.

When you exercise this right we will only store your personal data. Can not proceed to further treatment unless you give your consent or the processing is necessary in relation to legal proceedings or to protect the rights of another person or entity or for reasons of public interest. We will inform you first that the limitation of treatment to be revoked.

The right relatively to the portability of the data

You can ask us to provide you with your personal data you provide us in a structured format, in common use, and to optical reading and you can ask us to transfer personal data directly to another data processing manager and, where technically feasible.

This right only arises when:

  • (1) we treat your personal data with your consent or where it is necessary for the execution of your contract with us; and
  • (2) processing is automated.

The right of opposition

You have a right to object at any time to the processing of your personal data where we process your personal data on a legal basis to pursue our legitimate interests.

You have a right to object at any time to the processing of your personal data for direct marketing purposes.


You can exercise these rights by sending a request to the following address:

Privacy policy

4 Bike Lovers, pursuant to art. 13 of the D. Lgs. 30.6.2003 n. 196, provides the following information:

a) the personal data are required for the following purposes:

the management of the service You have chosen in this section;

promotional communications, market research, economic analysis/statistics, rewards programs, surveys of customer satisfaction. Can also be used for marketing activities or commercial information to reward or encourage customers due to any purchases by sending posters advertising and promotional paper documents, e-mail, sms, mms.

(b) The provision of data, with reference to the purposes referred to in point (a1), has mandatory nature and any refusal to answer involves the impossibility for 4 Bike Lovers to provide its service. The conferment of the data referred to in point a2) is optional (subscription-or-less Newsletter).

c) The data strictly necessary for treatment, may be communicated to the technological and instrumental partner of which the owner uses for the provision of the requested service.

d) The processing of Data takes place using manual, computer and telecommunication, from structures of 4 Bike Lovers. In any case, the treatment is done with logic strictly related to the purposes indicated above and, in any case, to ensure the security and confidentiality of the Data, which will be managed and protected environments where access is under constant control

(e) the Holder of the treatment is 4 Bike Lovers of Roberto Sparrows, with registered office in via Fiorentina 59/61 - Arezzo, in the person of the Legal Representative Roberto Sparrows.

f) In relation to the processing of these data the interested party, pursuant to art. 7 of the D. Lgs. no. 196/2003, has the right to obtain:

the confirmation of the existence or less of his / her Data, their communication in intelligible form and the knowledge of their origin and the logic on which the treatment is based;

the cancellation, transformation into anonymous form or blocking of data processed in violation of the law;

the update of the Data, their correction or, when interested, their integration;

the attestation that the operations referred to in paragraphs 2 and 3, were brought to the attention of those to whom they were communicated, unless it proves impossible or involves a disproportionate use of resources.

The Customer also has the right to oppose for legitimate reasons to the processing of data.

Pursuant to and for the purposes of art. 24, paragraph 1, letter b), for the purposes of point a1), the consent is not required.

the person concerned expresses, pursuant to art. 23 of D. Lgs. 196/2003, its consent to the processing of personal data for the purposes referred to in point a2).

Credit cards, Prepaid cards, PayPal

Are accepted the most common credit cards, even prepaid and rechargeable cards: Visa, Mastercard, Maestro, Postepay. The manager of payments through credit cards, Paypal ( a group company PayPal. No data related to the credit card is recorded or stored by 4 Bike Lovers of Roberto Sparrows. The holders of a PayPal account can pay through this system, and PayPal is the entity that protects the personal information.


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